Who is the target audience for MEDICINE & YOU ?

The health column is designed to increase awareness in the African American community on health issues in an easy-to-read format.

Who is the direct target group for the column?

The direct target group are community newspaper and magazine companies. MEDICINE & YOU is the perfect solution for newspapers and magazines with smaller operating budgets that cannot afford to employ a full time medical editor.

What are some of the topics that will be covered by MEDICINE & YOU ?

The weekly column will cover seasonal topics such as influenza, asthma, colds & allergies, and insect bites. MEDICINE & YOU will also be dedicated to covering popular topics such as obesity, nutrition, disease management, drug interactions, herbal products, bioterrorism, over-the-counter drugs, drugs and pregnancy, pediatric dosing, vitamins, drug abuse, emergency medicine, poison control ,AIDS, hypertension, prostate cancer and diabetes